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Digital Marketing Specialist
Company & role
Integrify is a high-growth tech company with a social mission at heart. Founded in 2016, Integrify has helped over 1500+ professionals across Finland and Europe and helped them launch their careers in tech.
My work spans across the entire marketing spectrum. In my role, I've played a big part in building the company's brand and developing the marketing strategy. Over time, I’ve been trusted with increasing responsibility, reflected in my rapid growth and progression within the company.
Display ads designed using Figma (prototype)
This campaign targeted IT students nearing graduation at universities across Finland. I handled the planning and execution of display ads at these universities. The campaign ran successfully for three weeks and brought in 150+ new applications to our program.
Here are some examples of Instagram stories I created, designed in Figma to align with the company’s brand.
Another example of how I built a brand-aligned Instagram feed with brand assets using Figma.
Collaboration and marketing strategy
Collaboration
Collaboration is at the heart of my role. In a small yet ambitious team, communication and cooperation with other departments have been essential in my daily work.
Working closely with the sales team, I've aligned our marketing goals with sales objectives. I've worked with identifying areas of improvement and refined our strategies for lead generation. I've helped sales with defining our ICPs and value propositions, ensuring that both marketing and sales are targeting and communicating effectively with the right audiences.
Marketing strategy
I’ve been responsible for planning our marketing budget and objectives, making sure our resources are allocated strategically to support both short-term goals and long-term growth initiatives. This has involved analyzing past performance, forecasting future needs and improvement areas, and setting clear, measurable goals.
Designed using Figma and InDesign
Integrify needed a brochure to showcase its offerings at a trade fair. I took charge of planning, designing, and bringing the brochure to life.
Social media strategy
Content marketing
In my role, I've created and managed the company's yearly content marketing plan for both B2C and B2B audiences.
I’ve planned and optimized content around different audience segments, tailoring messages to their needs and interests. Always data-focused, I’ve been able to identify the best-performing channels and content types, ensuring our efforts focus on what works best for our target audience.
Paid media
From ideating a concept to campaign analysis, I have been part of every stage of marketing campaigns. Including:
Key achievements